Tailor-made single-item measures of doubly concrete constructs
| Year of publication: |
2009
|
|---|---|
| Authors: | Bergkvist, Lars ; Rossiter, John R. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 4, p. 607-622
|