The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs
| Year of publication: |
2007
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|---|---|
| Authors: | Bergkvist, Lars ; Rossiter, John R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 2, p. 175-184
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