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Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation

Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang and Tobias Langner
Year of publication:
2023
Authors: Schütmaat, Sarah ; Kopka, Julian Felix ; Ang, Lawrence ; Langner, Tobias
Subject: Werbung | Advertising | Werbewirkung | Advertising effects
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