Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Amin Attari, Promothesh Chatterjee, Surendra N. Singh
| Year of publication: |
2022
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| Authors: | Attari, Amin ; Chatterjee, Promothesh ; Singh, Surendra N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 366-374
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| Subject: | Consumer preference | Framing | Price promotions | Probabilistic discounts | Probabilities | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate | Wahrscheinlichkeitsrechnung | Probability theory | Prospect Theory | Prospect theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194546