Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Susana Jaramillo, George Deitz, John D. Hansen, Emin Babakus
| Year of publication: |
2024
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|---|---|
| Authors: | Jaramillo, Susana ; Deitz, George ; Hansen, John D. ; Babakus, Emin |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 278-302
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| Subject: | net promoter score | consumer satisfaction | word-of-mouth | measurement invariance | business financial performance | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Virales Marketing | Viral marketing | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231213274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584481