Tangible and intangible quality cues in service advertising : a construal level theory perspective

Utkarsh

Year of publication:	2023
Authors:	Utkarsh
Subject:	attitude toward service \| construal level \| Experience service \| service advertising \| temporal distance \| Werbung \| Advertising \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistung \| Services \| Werbewirkung \| Advertising effects \| Dienstleistungssektor \| Service industry

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