Tangible versus Intangible Copy in Industrial Print Advertising
Year of publication: |
1994
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Authors: | Bellizzi, Joseph A. ; Minas, Lauri ; Norvell, Wayne |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 2, p. 155-164
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