Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Jan H. Schumann, Florian von Wangenheim, & Nicole Groene
| Year of publication: |
2014
|
|---|---|
| Authors: | Schumann, Jan Hendrik ; Wangenheim, Florian von ; Groene, Nicole |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 1, p. 59-75
|
| Subject: | free web services | targeting | advertising | privacy concerns | reciprocity | Digitale Dienste | Web-based service | Online-Marketing | Internet marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Werbewirkung | Advertising effects | Social Web | Social web | Internet | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010250075