Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Jan H. Schumann; Florian von Wangenheim; Anne Stringfellow; Zhilin Yang; Vera Blazevic; Sandra Praxmarer; G. Shainesh; Marcin Komor; Randall M. Shannon; Fernando R. Jiménez
| Year of publication: |
2010
|
|---|---|
| Authors: | Schumann, Jan Hendrik ; Wangenheim, Florian von ; Stringfellow, Anne ; Yang, Zhilin ; Blazevic, Vera ; Praxmarer-Carus, Sandra ; Shainesh, G. ; Komor, Marcin ; Shannon, Randall M. ; Jiménez, Fernando R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 3, p. 62-80
|
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Privatkundengeschäft | Personal banking | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008657427