Targeting customers : how to use geodemographic and lifestyle data in your business
Peter Sleight
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Sleight, Peter |
| Publisher: |
Henley-on-Thames : World Advertising Research Center |
| Subject: | Marketing research |
| Extent: | 200 S. : graph. Darst. 30cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Bibliography. - Previous ed.: Henley-on-Thames: NTC, 1997 |
| ISBN: | 1-84116-154-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004799021