Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Geng Cui; Man Leung Wong; Xiang Wan
| Year of publication: |
2015
|
|---|---|
| Authors: | Cui, Geng ; Wong, Man Leung ; Wan, Xiang |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 29.2015, p. 27-37
|
| Subject: | Direct marketing | Profit maximization | Partial order function | Constrained optimization | Genetic algorithms | Return on investment | Mathematische Optimierung | Mathematical programming | Theorie | Theory | Evolutionärer Algorithmus | Evolutionary algorithm | Direktmarketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010509552