Technical Knowledge as Value Added in Business Markets: Implications for Procurement and Marketing
Year of publication: |
1997
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Authors: | Ghingold, Morry ; Johnson, Bruce |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 3, p. 271-280
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