Technical Note—Simplified Estimation Procedures for MCI Models

Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.

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Year of publication:	1982
Authors:	Nakanishi, Masao ; Cooper, Lee G.
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 1.1982, 3, p. 314-322
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	multiplicative competitive interaction models \| dummy variable regression \| logical consistency

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.1.3.314 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008789684