Techniques, process and enterprise application for e-CRM using data mining
Jayanthi Ranjan; Vishal Bhatnagar
| Year of publication: |
2009
|
|---|---|
| Authors: | Ranjan, Jayanthi ; Bhatnagar, Vishal |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 3.2009, 4, p. 401-410
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962739