Technischer Vertrieb : Grundlagen
Michael Kleinaltenkamp ... (Hrsg.)
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Theorie | Theory | Investitionsgütermarketing | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 1032 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 16 Beitr. |
| ISBN: | 0-387-58684-9 ; 3-540-58684-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005454