Technologies that support marketing and market development in SMEs : evidence from social networks
by Fabian Eggers, Isabella Hatak, Sascha Kraus, and Thomas Niemand
| Year of publication: |
April 2017
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| Authors: | Eggers, Fabian ; Hatak, Isabella ; Kraus, Sascha ; Niemand, Thomas |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 55.2017, 2, p. 270-302
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| Subject: | Informationstechnik | Information technology | Soziales Netzwerk | Social network | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jsbm.12313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674040