Technology-based self-service and its impact on customer productivity

Taehee Kim, Min Cheol Kim, Geewoon Moon, and Kyungro Chang

Year of publication:	2014
Authors:	Kim, Taehee ; Kim, Min Cheol ; Moon, Geewoon ; Chang, Kyungro
Published in:	Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 3, p. 255-269
Subject:	customer productivity \| technology-based self-service \| intentions to reuse \| virtual golf simulators \| Selbstbedienung \| Self-service \| Konsumentenverhalten \| Consumer behaviour \| Mass Customization \| Mass customization

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