Technology-based service products : a study on the drivers and inhibitors of mobile banking
Mari Suoranta; Minna Mattila; Juha Munnukka
| Year of publication: |
2003
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|---|---|
| Authors: | Suoranta, Mari ; Mattila, Minna ; Munnukka, Juha |
| Published in: |
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]. - Wien : Österreichische Computer Gesellschaft, ISBN 3-85403-169-6. - 2003, p. 187-199
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| Subject: | Electronic Banking | Electronic banking | Mobile Business | Mobile business | Bankmarketing | Bank marketing | Produktmanagement | Product management | Innovationswettbewerb | Technology competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003625726