Technology-enabled multi-sided platforms in B2B relationships : a critical analysis and directions for future research
Andrea S. Patrucco, Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec, Sébastien Ronteau
| Year of publication: |
2024
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|---|---|
| Authors: | Patrucco, Andrea S. ; Trabucchi, Daniel ; Buganza, Tommaso ; Muzellec, Laurent ; Ronteau, Sébastien |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 122.2024, p. A2-A11
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| Subject: | Multi-sided | Platforms | Relationship management | Supply chain management | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.08.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125087