Technology use on the front line: how information technology enhances individual performance
Year of publication: |
2007
|
---|---|
Authors: | Sundaram, Suresh ; Schwarz, Andrew ; Jones, Eli ; Chin, Wynne W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 101-112
|
Subject: | Verkaufspersonal | Salespeople | Informationstechnik | Information technology | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
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