Tell Me a Good Story and I May Lend You Money: The Role of Narratives in Peer-to-Peer Lending Decisions
| Year of publication: |
2011
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|---|---|
| Authors: | Herzenstein, Michal ; Sonenshein, Scott ; Dholakia, Utpal M |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, SPECI, p. S138
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