Temporal contiguity and negativity bias in the impact of online word of mouth
Zoey Chen and Nicholas H. Lurie
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Zoey ; Lurie, Nicholas H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 463-476
|
| Subject: | word of mouth, | negativity bias | temporal contiguity | causal attributions | Virales Marketing | Viral marketing | Systematischer Fehler | Bias | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786171