Testing a model of destination image formation : application of Bayesian relational modelling and fsQCA
Year of publication: |
2020
|
---|---|
Authors: | Glückstad, Fumiko Kano ; Schmidt, Mikkel N. ; Mørup, Morten |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 351-363
|
Subject: | Concept learning | Destination image formation | fsQCA | Mental representation | nonparametric Bayesian relational modelling | Segmentation | Bayes-Statistik | Bayesian inference | Destinationsmanagement | Destination management | Theorie | Theory | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
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