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Testing causality between marketing variables using scanner data

by Jan Roelf Bult ; Peter S. H. Leeflang ; Dick R. Wittink
Year of publication:
1991
Authors: Bult, Jan R. ; Leeflang, Peter ; Wittink, Dick R.
Publisher: Groningen
Subject: Marktforschung | Market research | Marketing | Niederlande | Netherlands
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In German libraries (KVK)
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