Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognition
Anjum Zia, Syed Hassan Raza and Moneeba Iftikhar
| Year of publication: |
2017
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| Authors: | Zia, Anjum ; Raza, Syed Hassan ; Iftikhar, Moneeba |
| Published in: |
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab. - Lahore : [Verlag nicht ermittelbar], ISSN 1011-002X, ZDB-ID 860690-0. - Vol. 55.2017, 2, p. 569-593
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| Subject: | Fear appeals | Economic benefits | Cognitive-experiential theory | Need for cognition | Value Perception | Advertisementsevaluation | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Wahrnehmung | Perception | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258672