Testing interaction effects of the dimensions of market orientation on marketing program creativity
| Year of publication: |
2008
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|---|---|
| Authors: | Im, Subin ; Hussain, Mahmood ; Sengupta, Sanjit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 8, p. 859-867
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