Testing interaction effects of the dimensions of market orientation on marketing program creativity
Subin Im; Mahmood Hussain; Sanjit Sengupta
| Year of publication: |
2008
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|---|---|
| Authors: | Im, Subin ; Hussain, Mahmood ; Sengupta, Sanjit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 8, p. 859-867
|
| Subject: | Marktforschung | Market research | Kreativität | Creativity | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736760