Testing new direct marketing offerings : the interplay of management judgment and statistical models
Vicki G. Morwitz ; David C. Schmittlein
| Year of publication: |
1997
|
|---|---|
| Authors: | Morwitz, Vicki G. ; Schmittlein, David C. |
| Publisher: |
Cambridge, Mass. |
| Subject: | Direktmarketing | Direct marketing | Theorie | Theory |
| Extent: | 31, [1] S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 97,111 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000971886