Testing segment stability : insights from a rural tourism study
Juho Antti Pesonen
| Year of publication: |
2014
|
|---|---|
| Authors: | Pesonen, Juho |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 5/6, p. 697-711
|
| Subject: | Market segmentation | rural tourism | cluster analysis | segment stability | segmentation criteria | Marktsegmentierung | Agrotourismus | Rural tourism | Clusteranalyse | Cluster analysis | Ländlicher Raum | Rural area | Tourismus | Tourism | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010405073