Testing the concepts of market mavensim and opinion leadership in China
Jie Zhang (Department of Communication, University of Evansville, Evansville, Indiana, USA) and Wei-Na Lee (Department of Advertising, University of Texas at Austin, Austin, Texas, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Jie ; Lee, Wei-Na |
| Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-519X, ZDB-ID 2639250-1. - Vol. 30.2015, 3, p. 178-195
|
| Subject: | China | Opinion leadership | Market mavenism | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJB-09-2014-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011516067