Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition
Dubhasish Das, Manit Mishra, and Prasanta Kumar Mohanty
| Year of publication: |
2020
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|---|---|
| Authors: | Das, Subhasish ; Mishra, Manit ; Mohanty, Prasanta Kumar |
| Published in: |
Innovation, technology, and market ecosystems : managing industrial growth in emerging markets. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-23009-8. - 2020, p. 333-345
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-23010-4_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012121368