Text message copy in print ads : a shrewd communicative strategy?
Jeremy J. Sierra; Robert S. Heiser; Ivonne M. Torres
| Year of publication: |
2012
|
|---|---|
| Authors: | Sierra, Jeremy J. ; Heiser, Robert S. ; Torres, Ivonne M. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 1, p. 119-143
|
| Subject: | Printwerbung | Print advertising | Text | Informationswert | Information value | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kreativität | Creativity |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535751