The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
| Year of publication: |
2001
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| Authors: | Pringle, Lewis G. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 4, p. 373-381
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