The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
| Year of publication: |
2001
|
|---|---|
| Authors: | Pringle, Lewis G. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 20.2001, 4, p. 373-381
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.20.4.373.9761 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008788150