The advertising controversy : evidence on the economic effects of advertising
Mark S. Albion; Paul W. Farris
| Year of publication: |
1981
|
|---|---|
| Authors: | Albion, Mark S. ; Farris, Paul W. |
| Publisher: |
Boston, Mass. : Auburn |
| Subject: | Werbung | Werbungsbetrieb | Werbungsmittel | Advertising | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] |
| Extent: | XIX, 226 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 201 - 217 |
| ISBN: | 0-86569-057-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049841