The age of continuous connection : new technologies have made 24/7 customer relationships possible : it’s time to change your business model accordingly
Nicolaj Siggelkow, Christian Terwiesch
| Year of publication: |
2019
|
|---|---|
| Authors: | Siggelkow, Nicolaj ; Terwiesch, Christian |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 97.2019, 3, p. 64-73
|
| Subject: | customer involvement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012017920