The alignment factor : leveraging the power of total stakeholder support
Year of publication: |
2012
|
---|---|
Authors: | Riel, Cees B. M. van |
Publisher: |
London [u.a.] : Routledge |
Subject: | Unternehmen | Stakeholder | Kommunikation | Öffentlichkeitsarbeit |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Rettberg, Bernd, (1999)
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Kirchner, Karin, (2001)
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The alignment factor : leveraging the power of total stakeholder support
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The management of corporate communication
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Corporate communication orchestrated by a sustainable corporate story
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