The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India
Saurabh Verma, Mamta Gupta, Anandita Biswas
| Year of publication: |
2024
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|---|---|
| Authors: | Verma, Saurabh ; Gupta, Mamta ; Biswas, Anandita |
| Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 9.2024, 2, p. 197-212
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| Subject: | consumer loyalty | consumer satisfaction | India | innovation | mobile banking application | YONO SBI | Indien | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Coronavirus | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBFMI.2024.137649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512030