The application and misapplication of factor analysis in marketing research

David W. Stewart

Year of publication:	2009
Authors:	Stewart, David W.
Published in:	Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 330-352
Subject:	Marktforschung \| Market research \| Faktorenanalyse \| Factor analysis \| Theorie \| Theory

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