The application of Neyman-Pearson methodology to the estimation of web advertising viewers
Jess S. Boronico; Edward W. Christensen
| Year of publication: |
2004
|
|---|---|
| Authors: | Boronico, Jess S. ; Christensen, Edward W. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 20.2004, 2, p. 45-50
|
| Subject: | Online-Marketing | Internet marketing | Theorie | Theory | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002013590