The application of the technology acceptance model under different cultural contexts : the case of online shopping adoption
Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, and Seigyoung Auh
| Year of publication: |
2014
|
|---|---|
| Authors: | Ashraf, Abdul R. ; Thongpapanl, Narongsak ; Auh, Seigyoung |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 3, p. 68-93
|
| Subject: | technology acceptance model | early adoption stage | online shopping adoption | perceived ease of use | perceived usefulness | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520891