The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance

Hamed Mehrabi, Yongjian (Ken) Chen, and Chatura Ranaweera

Year of publication:	2025
Authors:	Mehrabi, Hamed ; Chen, Yongjian ; Ranaweera, Chatura
Subject:	Chief marketing officer \| Cross-functional integration \| Marketing and sales integration \| New product performance \| SMEs \| Top management team heterogeneity \| Führungskräfte \| Managers \| Marketing \| Arbeitsgruppe \| Team \| KMU \| SME \| Produktentwicklung \| New product development \| Unternehmenserfolg \| Firm performance \| Marketingmanagement \| Marketing management \| Erfolgsfaktor \| Success factor

freely available

Full text |

More access options

doi.org

Which error do you want to report?

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Please note: Required language not in the list? Please use comment field

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015201433