The Art of Scale Development - The "Perfect" Scale - The number of points on a scale is less important than its application.
| Year of publication: |
2003
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|---|---|
| Authors: | Schmalensee, Diane H. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 3, p. 23-24
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