The asymmetric role of perceived quality and perceived risk in consumers' Try-Before-You-Buy model acceptance intention
Xun Xu and Jonathan E. Jackson
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Xun ; Jackson, Jonathan E. |
| Subject: | Model acceptance intention | transaction flexibility | Try-Before-You-Buy Mode | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Risiko | Risk | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2022.2109880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372836