The attention economy and how media works : simple truths for marketers
Karen Nelson-Field
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Nelson-Field, Karen |
| Publisher: |
2020: Singapore : Palgrave Macmillan |
| Subject: | Marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 152 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-15-1539-2 ; 978-981-15-1540-8 |
| Other identifiers: | 10.1007/978-981-15-1540-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161413