The attraction effect in mid-involvement categories : an experimental economics approach

Yolanda Gomez, Víctor Martínez-Molés, Amparo Urbano, Jose Vila (Department of Economic Analysis and Erices-Lineex, University of Valencia, Campus dels Tarongers, Edifici Departamental Oriental, Valencia, Spain)

Year of publication:	November 2016
Authors:	Gomez, Yolanda ; Martínez-Molés, Víctor ; Urbano Salvador, Amparo ; Vila, Jose
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5082-5088
Subject:	Attraction effect \| External validity \| Economic experiments \| Economic consequences \| Experiment \| Konsumentenverhalten \| Consumer behaviour \| Experimentelle Ökonomik \| Experimental economics \| Theorie \| Theory

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