The aura of new goods : how consumer mediate newness
Year of publication: |
2014
|
---|---|
Authors: | Coskuner-Balli, Gokcen ; Sandıkçı, Özlem |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 2, p. 122-130
|
Subject: | Konsumtheorie | Consumption theory | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
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