The balanced scorecard approach in evaluating the marketing function
António Pimenta da Gama, Joaquim A. Casaca
| Year of publication: |
2019
|
|---|---|
| Authors: | Gama, António Pimenta da ; Casaca, Joaquim A. |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 19.2019, 2, p. 267-284
|
| Subject: | marketing | performance | metrics | balanced scorecard | partial least squares | PLS | Balanced Scorecard | Balanced scorecard | Performance-Messung | Performance measurement | Partielle kleinste Quadrate | Partial least squares | Betriebliche Kennzahl | Financial ratio | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.102239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145748