The Bare Bones: Introduction to Integrated Marketing Communication
| Year of publication: |
2010
|
|---|---|
| Authors: | Blakeman, Robyn |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 6, p. 566-566
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing communications | Advertising | Marketing mix | Marketing strategy | Brands | Promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761011078334 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848843