The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
| Year of publication: |
2007
|
|---|---|
| Authors: | Broderick, Amanda J. ; Greenley, Gordon E. ; Mueller, Rene Dentiste |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 38.2007, 5, p. 746-763
|